The global pandemic has undoubtedly highlighted the importance of internal communications. Managing distributed teams of remote workers requires excellent communication. However, it shouldn't take a pandemic to make you focus on your internal communications.
From improved employee engagement and retention through to enhanced company goals and culture, internal communications is critical.
Here are five reasons why internal communications are important.
- Keep workers informed
Keeping the workforce informed about company or industry news and events is, of course, a vital function of communication. Employees work better when they know what’s required, where the company is heading, and their contribution to the big picture.
However, good communications also builds a sense of camaraderie and connection throughout the business. It’s the glue that binds your organisation and its people together.
- Improve company culture
A thriving company culture and internal communications are two sides of the same coin. Inclusive, timely and engaging communications send a clear message to staff about your vision and values.
For more impact, make your internal communications two-way conversations. Meaningful dialogue with employees will take your communications to the next level. And they ensure your staff are invested in the company and its success.
- Promote corporate goals
According to the not-for-profit Engage for Success, one of the drivers for employee engagement is workers understanding of corporate goals. Those staff with a strong commitment to company targets are motivated to do their best. And they are more invested in the company’s success.
Internal communications is the vehicle for promoting and engaging workers in corporate goals. Use it to encourage that feeling of connection and commitment, so workers know where they are heading and are motivated to go the extra mile.
Increase employee engagement
Two-way conversations, interactive and multi-directional communications will increase your employee engagement rates dramatically. A happy and engaged employee is a more productive one. In fact, engaged employees are 44% more productive and contribute 20% more revenue.
Companies which invest in internal communications tend to outperform the competition on employee engagement.
- Improve employee retention
Replacing valued employees costs time and effort. The latest statistics show the average UK employer spends £3,000 on hiring a new worker. Now that’s a significant investment.
Excellent internal communications will enhance your brand reputation, making you an employer of choice in the marketplace. You are, therefore, more likely to attract the best talent out there. And the staff you recruit are also more likely to stick around for longer.
Internal communications is good for business
Quite simply internal communication is good for business. It impacts on all your operations, including the bottom line.
Companies are now starting to return to workplaces following weeks in lockdown. For the foreseeable future, the new normal is likely to involve a mix of on-site and remote working. This puts the spotlight well and truly on internal communications.
To meet the challenges of the future, make sure internal communications is a priority in your organisation.