Is The Cover Letter Dead?
Cover letters are on the decline, as the rise in social media and other platforms has experts who believe that it might be obsolete in a few short years. The use of LinkedIn and other social platforms has given recruiters better insight into candidates applying for positions. According to a study, approximately sixty percent of recruiters use social media to conduct background checks on prospective employees. More than forty percent of them would not consider interviewing an applicant if they can’t find any online information. People have argued that it’s eroded the barriers of privacy, and while that may be true, its now more important than ever to maintain an online presence.
Research the role, and avoid the One Size Fits All approach.
A cover letter isn’t always necessary when applying for a job and often can be inconsequential. That doesn’t mean that it’s useless, as it gives you a chance to explain your understanding of the position and company you’re applying to in your own words and elaborate on several key points on your resume. Try tailoring your cover letter to each position you apply to rather than a one-size-fits-all approach. A common mistake people make is that they forward the same cover letter to several employers, even if it is in the same industry. We would suggest you take the time to research each role and try to address their job descriptions and requirements rather than solely focusing on your qualifications
It Exhumes Professionalism and Shows that You’re Interested
According to research, recruiters on average spend about 6.25 seconds on a resume and perhaps even less on a cover letter. While it may seem like cover letters are a dying breed, we argue that several high-level postings require cover letters to be submitted with resumes. It adds a sense of professionalism and is a good way to separate yourself from other candidates. The best cover letters cover the job description while highlighting the applicant’s relevant information clearly and concisely. Unlike the resume, no two cover letters should ever be the same. Your cover letter shows that you have researched the role and have an active interest in the company.
Many employers and professional recruiters are putting forward their opinion that cover letters are finally dead. We would like to disagree respectfully, and although we agree that its requirement is on the decline, we argue that its value should not be underestimated. The cover letter was never meant to be a substitute or replacement for a resume but rather an extension of it. Maintaining a professional online profile has taken precedence over having polished cover letters over the years as more companies are taking stricter measures in their employment criteria. A cover letter may not always be required or read thoroughly by a prospective employer, but that doesn’t mean it doesn’t have its merits. It allows you to research the role extensively and highlight the strong points of your resume accordingly. If called over for an interview, it will allow you to be better prepared with talking points.
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