Social media is more popular today than ever before. Most people use social media on a daily basis, making it well worth your time to use Facebook, LinkedIn, and other outlets to find your next hire.
By using social media in your recruiting efforts, you can connect with candidates that you may not necessarily discover through traditional sources and save a great deal of time and money. Here are some tips on how you can use social media to find great candidates.
Place Yourself in the Right Conversations
To recruit successfully through social media, it’s essential to cut through the clutter and find the right candidates. Consider using hashtags to get your job openings in front of the ideal professionals. For instance, if you’re recruiting for someone to fill an IT position, use the hashtag #ITJobs or #TechnicalJobs.
Promote Your Company Culture
Take social media recruiting up a few notches and share videos, images, and articles that showcase your company culture. By showing that your company is a great place to work, you’re bound to organically attract the right candidates. People enjoy learning about companies with exciting cultures so you can expect this type of content to get shared frequently.
The reality is that nobody wants to receive a LinkedIn message from a recruiter that’s clearly been copied and pasted. Any time you find a candidate who you believe may be a good fit for an open position, send them a personalized message. Use their name and explain why you believe their experience could be valuable to your company.
Ensure Your Company is Active on Social Media
You may have to work with the marketing department to make sure that your company has a strong social media presence and is active on the various platforms you’d like to use for recruiting. If you reach out to a candidate on Facebook and they notice your last post was from five years ago, they may not take you seriously.